doesn’t every love story deserve a little sparkle that lasts a lifetime?

At Love, Louann, we believe jewellery should be more than adornment—it should be a keepsake, a memory, a love letter worn around your heart.

why we started

Love, Louann began after a visit to the Hong Kong Jewellery Exhibition — a moment that opened my eyes to how sentimental, artful and story-driven jewellery could truly be. In contrast, much of what I saw in Australia felt either mass-produced or priced far beyond reach. After four years working in a well-known jewellery retailer, listening to customers searching for elegant, heirloom-worthy pieces with meaningful gemstones and expressive sizes, I knew there was a gap waiting to be filled.

 

That’s where Love, Louann was born — from the desire to create jewellery that is intentional, romantic and beautifully crafted, using ethically-grown gemstones and fine materials without the inaccessible luxury markup. Every piece is designed to feel like a keepsake… a love letter you can wear.

Our Promise

Our Purpose

Ethical sourcing: Our gemstones are lab-created—not mined—so you don’t have to compromise on your values.

Thoughtful curation: We design collections like “Sunflower” and "Twin Flame", and holiday-inspired keepsake pieces that connect with identity.

the heart behind
the sparkle

Still remember how thrilled I was receiving my first love-letter–wrapped pendant. That feeling—that blend of surprise, joy, and love—is what I want every Love, Louann customer to feel whenever they open a box.”

Every purchase includes a handwritten note, elegant packaging, and a story card—making gifting feel luxurious and intimate.

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